Bionda e Rossa
Italian snackbar Fiorellino, a.k.a. “La Petite Fleur”, celebrates the summer season with two colourful quench thirsting beers, a Rossa and a Bionda. Celebrating ‘flower power’ and pop-art techniques, the fresh drink’s face evokes lo-fi printed 1960’s music festival flyers. With a ‘Come as you are’ personality, Fiorellino’s beers are channeling word-of-mouth gatherings around the pool, and the feeling of walking bare feet on the hot pavement, all the way to the ice chest to get a cold one.
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Direction artistique, Brand Identity, Packaging
