Fiorellino, Birre

L.P.F
Bionda e Rossa

Italian snackbar Fiorellino, a.k.a. “La Petite Fleur”, celebrates the summer season with two colourful quench thirsting beers, a Rossa and a Bionda. Celebrating ‘flower power’ and pop-art techniques, the fresh drink’s face evokes lo-fi printed 1960’s music festival flyers. With a ‘Come as you are’ personality, Fiorellino’s beers are channeling word-of-mouth gatherings around the pool, and the feeling of walking bare feet on the hot pavement, all the way to the ice chest to get a cold one.


Featured article on The Dieline

Direction artistique,  Brand Identity,  Packaging

Suivant