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LA SAUCE
A shameless and saucy stand-up comedy show from Neev, a Jewish Moroccan Quebecer with a loud personality and undeniable authenticity. The show’s title – “No need to add Sauce” – refers to a french expression meaning something is bold enough that it doesn’t need extra flavour. Neev doesn't get into character, he is a character. Based-off a show segment where Neev depicts his and his father’s affection for coupons, the visual language and typography treatment draws inspiration from “good deals” grocery ads of the 90’s. With to-the-point photography, typefaces carrying the boldness and comfort of bodega’s spiced foods, the poster sets the table for the show, with a white tablecloth and a bottle of no-hard-feelings.
Direction artistique, Brand Identity, Campagne, Photoshoot, Affiche
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Special thanks
Photo : Ben Meïr Ohayon
Impression : Prisma Copie, Publicité Sauvage