Identity and packaging design for Wild Grace, a skincare products line inspired by ancient Ayurveda, a general wellness medicine system originating from the Indian subcontinent that focuses on the mind, body and spirit balance. The visual identity is rooted in ancient and mystical practices – a balanced typographic play on sophisticated imperfection, modern and gestural properties, unusual and organic rhythm, and an old world personality. The minimal approach to the packaging line reflects the founders’ vision – to develop a refined, almost exclusive eco-luxe product that merges method, tradition and precision with humanity and ritual.
Direction artistique, Brand Identity, Packaging
Illustration : Mireille St-Pierre
Communication Arts Magazine, Typography 10