Creative Studio

We keep it simple, authentic, meaningful, and powerful. Through a collaborative approach influenced by apropos factors such as legacy, culture and humankind, our clients' and partners' ambitions are wielded in our creative process. Establishing trust, nourishing curiosity, expanding knowledge, and listening to our instincts — key components of AWP’s methodology — allows us to create with intent and purpose.

AWP values working with people who have what they do at heart, and aligns with brands that strive for betterment, in their own way. We're all about making connections and finding purpose together. We collaborate with brands willing to make a difference, whether they are just starting out or growing. We fathom the power of a strong brand image, and want to add value to valuable products — no amount of perfume could ever make bullshit smell good.

Award-winning Creative Directors and Co-founders of AWP, Emanuel Cohen & Mariane Vaillancourt cultivate a spirit for all things design, a raptness for storytelling and a particular affection for street culture. 

Born in a family with roots deep-seated in arts and craftsmanship, Emanuel is an enthusiast of traditional methods at large, and a committed autodidact. His insatiable curiosity has allowed him to develop a proficiency in numerous branches of design, including leather artistry, jewelry, accessories and objects. Years of playing competitive tennis have earned him a strong sense of self-presentation, rigorous discipline and an unwavering drive towards continuous development. He strives to infuse his knowledge and values into the works AWP brings forth, with a meticulous work practice, acute attention to detail and structured yet cutting-edge creativity.

Arts, Culture and Human Behavior buff, Mariane is an assumed Jane-of-all-Trades, able to both envision and build. She yearns to elevate with the people she works with, ever so looking to spark their light. Coming from Fine Arts, Music Video Art Direction, Campaign Ideation, Fashion Styling and Decors, she believes beauty shines with the right amount of grit and peculiarity. Her strength resides in creating balance and shaping universes, aiming to resonate with—or agitate—the collective psyche. Keen for 360 brand experiences, long-term relationships, and sound stories between Makers and Consumers, she doesn’t hesitate to burn the rules book and rewrite it as proceeding.

“ We don’t get lost in the fairy dust of buzzwords and fads, you should feel it in your gut.”
“ We love what we do. We look forward to both big launches and the daily grind.”

Over the years, AWP’s rise has been rooted in building relationships of trust and establishing bonds with like-minded entrepreneurs and teams, becoming a valuable creative partner to many brands on a global scale.

Over the years, we’ve had the immense chance of working with people who have entrusted us with their most precious projects, followed us in full belief, and allowed us to spark curiosity, nourish our sense of purpose, and create work stripped-down of all boundaries. To all of our amazing clients and partners, thank you.

We’re invariably humbled to have had our work recognized, published, and awarded by numerous National and International Design Organizations such as AIGA, Alcuin Book Society, Applied Arts Magazine, ADC Art Directors Club, ADCC Advertising and Design Club of Canada, BFFF Berlin Fashion Film Festival, Communication Arts Magazine, Étapes, Gestalten, IdN Magazine, It's Nice That, Monocle, The Dieline, TDC Type Directors Club, amongst others.

So you’re a brilliant, endlessly curious and skilled soul looking to break new ground? Let’s talk. AWP is a team with a close bond, forever dreaming big. We’re always open to discovering new talents and making new connections. Send us a word and a sample of your work. Whether or not there are openings, we keep portfolios on file for future opportunities.

E-mail us right here.