@Cindywiththegoodnails is a boundlessly talented self-taught nail artist, pushing the limit of hand-painted gel nail artistry. Honoring the entrepreneur’s elaborated work and her fearless frame of mind, AWP wanted to showcase and capture some of her pieces through an editorial viewpoint. Her body of work, marked with assertiveness and skillfulness, called for a detailed and mordant typography treatment and a shameless tone of voice.
Art Direction, Brand Identity, Photoshoot, Styling
Creative, Art Direction : Mariane Vaillancourt, AWP
Styling : Mariane Vaillancourt, AWP
Photo : Marc Desrosiers
Hands : Julie, Amélie S.
Design : Rico Serna