Maison Dentaire Nº32

Attitude, without
the bad mouth

A multigenerational-owned dental clinic where heritage and youth blend into an old-school reminiscing celebration. Influenced by barbershops and whiskey, we've tapped into the strong sense of belonging that brings genuine connections and ritualistic habits. Feels of establishment and a laid-back attitude called for a crisp typographic treatment and a gritty tone of voice.

Art Direction,  Brand Strategy,  Brand Identity,  Illustration,  Packaging,  Web

Special thanks

Sacha Cohen

Ben Meir Ohayon


ADCC, Advertising & Design Club of Canada – Silver Medal

Type Director’s Club – Judges Choice

Art Director’s Club ADC99 – Bronze Cube