A multigenerational-owned dental clinic where heritage and youth blend into an old-school reminiscing celebration. Influenced by barbershops and whiskey, we've tapped into the strong sense of belonging that brings genuine connections and ritualistic habits. Feels of establishment and a laid-back attitude called for a crisp typographic treatment and a gritty tone of voice.
Art Direction, Brand Strategy, Brand Identity, Illustration, Packaging, Web
Ben Meir Ohayon
ADCC, Advertising & Design Club of Canada – Silver Medal
Type Director’s Club – Judges Choice
Art Director’s Club ADC99 – Bronze Cube