Le Coq Frit

Your best
fried

A frank and cheerful fried chicken chain led by two young food delivery top dogs – able to hold its spot against the fast food chains aesthetic. Inspirited by the 'cheatfood' classics big names and the gathering effect of food in a bucket, Le Coq Frit is enticingly fun, with a side of comforting shared ways and lingo. With temporary tattoo style illustrations and typefaces carrying the punch and comfort of crispy chunks, the brand is all that and a bucket of chicken.

Direction artistique,  Brand Identity,  Packaging,  Stylisme

CREDITS

Art Direction & Styling by AWP

Photo : Lian Benoit

Models : Olivia, Miranda, Aïcha, Reatchy, Alvin

AWARDS

Concours IDEA – Bronze

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