Le Coq Frit

Your best

A frank and cheerful fried chicken chain led by two young food delivery top dogs – able to hold its spot against the fast food chains aesthetic. Inspirited by the 'cheatfood' classics big names and the gathering effect of food in a bucket, Le Coq Frit is enticingly fun, with a side of comforting shared ways and lingo. With temporary tattoo style illustrations and typefaces carrying the punch and comfort of crispy chunks, the brand is all that and a bucket of chicken.

Art Direction,  Brand Identity,  Packaging,  Styling


Art Direction & Styling by AWP

Photo : Lian Benoit

Models : Olivia, Miranda, Aïcha, Reatchy, Alvin


Concours IDEA – Bronze