A frank and cheerful fried chicken chain led by two young food delivery top dogs – able to hold its spot against the fast food chains aesthetic. Inspirited by the 'cheatfood' classics big names and the gathering effect of food in a bucket, Le Coq Frit is enticingly fun, with a side of comforting shared ways and lingo. With temporary tattoo style illustrations and typefaces carrying the punch and comfort of crispy chunks, the brand is all that and a bucket of chicken.
Art Direction, Brand Identity, Packaging, Styling
Art Direction & Styling by AWP
Photo : Lian Benoit
Models : Olivia, Miranda, Aïcha, Reatchy, Alvin
Concours IDEA – Bronze