![](https://awp.work/img/7b56ed27-ebea-4da9-9d7c-bea042a4fb20/awp-deptsushi-01.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/7b56ed27-ebea-4da9-9d7c-bea042a4fb20/awp-deptsushi-01.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
Launched by WITH Hospitality Group, the team behind one of Montreal’s most respected sushi restaurants (RYU), Dept.Sushi is the ghost kitchen that always delivers. Influenced by 90’s candies and pre-roll’s, we’ve tapped into the street hype and the playful vibes that leave you high on life. Vibes of underground venues — marked by double-raffle tickets aesthetic and a shameless attitude — emerge through the brand’s low-fi graphic system and tone of voice just as raw as the food.
Featured article on The Dieline
Art Direction, Brand Identity, Packaging, Tone of Voice
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-02.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-02.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-03.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1147%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-03.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1147%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-04.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-04.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-05.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-05.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-06.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-06.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-07.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-07.jpg?fm=jpg&q=90&fit=max&crop=6000%2C3120%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-08.jpg?fm=jpg&q=90&fit=max&crop=6000%2C1460%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-08.jpg?fm=jpg&q=90&fit=max&crop=6000%2C1460%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-09.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-09.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-10.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-10.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-11.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/a421af57-a4e9-46a7-b9ed-ca94850acd90/awp-deptsushi-11.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
![](https://awp.work/img/ebbce326-9ac5-427d-8e69-e87a22d14ab4/awp-deptsushi-12.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/ebbce326-9ac5-427d-8e69-e87a22d14ab4/awp-deptsushi-12.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/9fe203e9-694f-4a15-9d7e-b8e72226c74c/awp-deptsushi-13.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=1600)
![](https://awp.work/img/9fe203e9-694f-4a15-9d7e-b8e72226c74c/awp-deptsushi-13.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=7&h=7)
![](/storage/uploads/4e18a574-e3d2-4b09-8bc5-f295fbe263ac/awp-deptsushi-14.gif)
![](/placeholder.png)
![](https://awp.work/img/30778a08-187b-4860-a784-ecf4b76292b7/awp-deptsushi-16.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/30778a08-187b-4860-a784-ecf4b76292b7/awp-deptsushi-16.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
![](/storage/uploads/4e18a574-e3d2-4b09-8bc5-f295fbe263ac/awp-deptsushi-15.gif)
![](/placeholder.png)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-17.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-17.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-18.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-18.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-19.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-19.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/9fb8cd8a-3a97-4e3c-b6da-2fe1e03d992e/awp-deptsushi-20.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=1600)
![](https://awp.work/img/9fb8cd8a-3a97-4e3c-b6da-2fe1e03d992e/awp-deptsushi-20.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=7&h=7)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-23.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-23.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
![](https://awp.work/img/cbbee9cd-c6da-4e35-95a2-5dc85915b7fa/awp-deptsushi-24.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/cbbee9cd-c6da-4e35-95a2-5dc85915b7fa/awp-deptsushi-24.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-28.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-28.jpg?fm=jpg&q=90&fit=max&crop=3000%2C4000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/192f885b-0d0d-45af-aed6-9bec4b868142/awp-deptsushi-29.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/192f885b-0d0d-45af-aed6-9bec4b868142/awp-deptsushi-29.jpg?fm=jpg&q=90&fit=max&crop=1500%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-27.jpg?fm=jpg&q=90&fit=max&crop=6000%2C1460%2C0%2C0&w=1600)
![](https://awp.work/img/aaca5d9d-b064-4e14-b16d-471974def935/awp-deptsushi-27.jpg?fm=jpg&q=90&fit=max&crop=6000%2C1460%2C0%2C0&w=7&h=7)
![](https://awp.work/img/192f885b-0d0d-45af-aed6-9bec4b868142/awp-deptsushi-30.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=1600)
![](https://awp.work/img/192f885b-0d0d-45af-aed6-9bec4b868142/awp-deptsushi-30.jpg?fm=jpg&q=90&fit=max&crop=3000%2C1560%2C0%2C0&w=7&h=7)
![](https://awp.work/img/3444f38d-eb65-47da-8f17-7be6b18025da/awp-deptsushi-31.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=1600)
![](https://awp.work/img/3444f38d-eb65-47da-8f17-7be6b18025da/awp-deptsushi-31.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=7&h=7)
![](/storage/uploads/192f885b-0d0d-45af-aed6-9bec4b868142/awp-deptsushi-32.gif)
![](/placeholder.png)
![](https://awp.work/img/5b21f442-2708-4a68-b864-ce0681ff359e/awp-deptsushi-33.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=1600)
![](https://awp.work/img/5b21f442-2708-4a68-b864-ce0681ff359e/awp-deptsushi-33.png?fm=png&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=7&h=7)
![](https://awp.work/img/41650437-5f28-4b85-8efe-1e5774a77010/awp-deptsushi-36.jpg?fm=jpg&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=1600)
![](https://awp.work/img/41650437-5f28-4b85-8efe-1e5774a77010/awp-deptsushi-36.jpg?fm=jpg&q=90&fit=max&crop=4500%2C2340%2C0%2C0&w=7&h=7)
![](/storage/uploads/1475b4a1-17d8-4338-8091-91c5c5ef3ac3/awp-deptsushi-37.gif)
![](/placeholder.png)
![](https://awp.work/img/118f8b22-72b3-4a7e-802e-0b44aab361a6/awp-deptsushi-38.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=1600)
![](https://awp.work/img/118f8b22-72b3-4a7e-802e-0b44aab361a6/awp-deptsushi-38.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/118f8b22-72b3-4a7e-802e-0b44aab361a6/awp-deptsushi-38.jpg?fm=jpg&q=90&fit=max&crop=3000%2C2000%2C0%2C0&w=7&h=7)
![](https://awp.work/img/47961a21-efeb-4826-9827-979b2b9af4fe/deptsushi-colors.jpg?fm=jpg&q=90&fit=max&crop=6000%2C120%2C0%2C0&w=1600)
![](https://awp.work/img/47961a21-efeb-4826-9827-979b2b9af4fe/deptsushi-colors.jpg?fm=jpg&q=90&fit=max&crop=6000%2C120%2C0%2C0&w=7&h=7)
AWARDS
ADCC, Advertising & Design Club of Canada – Bronze
Art Director’s Club ADC101, Finalist
Concours IDEA – Bronze
Featured article
“The branding created by AWP reclaims pink’s feminine side and flips it to portray the street style aesthetic with 90’s candy and pre-roll vibes. The packaging is pink, but it’s anything but naive. It’s raw, edgy, and lo-fi, giving the sushi space a new look and feel. The edgy, black typography paired with the pink boxes creates an immersive juxtaposition that begs consumers to learn more.”
Read more on The Dieline