Launched by WITH Hospitality Group, the team behind one of Montreal’s most respected sushi restaurants (RYU), Dept.Sushi is the ghost kitchen that always delivers. Influenced by 90’s candies and pre-roll’s, we’ve tapped into the street hype and the playful vibes that leave you high on life. Vibes of underground venues — marked by double-raffle tickets aesthetic and a shameless attitude — emerge through the brand’s low-fi graphic system and tone of voice just as raw as the food.
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Art Direction, Brand Identity, Packaging, Tone of Voice
AWARDS
ADCC, Advertising & Design Club of Canada – Bronze
Art Director’s Club ADC101, Finalist
Concours IDEA – Bronze
Featured article
“The branding created by AWP reclaims pink’s feminine side and flips it to portray the street style aesthetic with 90’s candy and pre-roll vibes. The packaging is pink, but it’s anything but naive. It’s raw, edgy, and lo-fi, giving the sushi space a new look and feel. The edgy, black typography paired with the pink boxes creates an immersive juxtaposition that begs consumers to learn more.”
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