the Clouds
A self check-in hotel in a revisited Montreal-classic apartment building with architectural accented corbels and false mansards. Inspired by local street tags and the sense of freedom that comes with traveling, Clouds is the homelike apt.hotel tailored for the on-the-go traveling youth. Coming-in with a versatile font system joining bold and quirky with trustworthy graphic codes, the brand uses its colourful tone to sign an invitation for young travellers to get lost in the city, dream big, and imagine the future.
Art Direction, Brand Identity, Brand Strategy, Merch
Credits
Photos : Cottonbro Studio
