fun & noise
Taza Flores is a Montreal based wine and tapas bar – established in 2004 by father and son duo, Gilbert and Harry Marciano – that blends culinary elements from the Spanish-Moroccan culture. The creative intention was to portray their experience, with the notion of mess, fun and noise – simply being humans sharing food and good times.
Art Direction, Brand Identity, Illustration
Taza Flores is a Montreal based wine and tapas bar – established in 2004 by father and son duo, Gilbert and Harry Marciano – that blends culinary elements from the Spanish-Moroccan culture. The creative intention was to portray establishment and experience, with the notion of mess, fun and noise – simply being humans sharing food and good times.
We created a multi-faceted identity with an array of hand-drawn logotypes, a seemingly unbalanced yet dynamic type treatment, and a series of hand doodles to highlight certain cocktails. The ‘vase’ illustration, which appears regularly throughout the identity, is inspired by a shape of pottery that is unique to Taza, Morocco. It was originally produced and sold in the souk’s (markets) of the city of Taza in the early 1900s. It also creates a parallel with the French expression ‘prendre un pot’, which means and implies ‘to relax and have a drink’.
CREDITS
Photography : Ben Meir Ohayon
Illustration : Rico Serna
